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What is SEO (Search Engine Optimisation)? Why It's Important? Tips for Basic SEO for beginners.

Updated: Mar 27

In the world of digitalization, we all probably hear one name if we connected with any digital media platform 'SEO Search Engine Optimisation. Today we will discuss, SEO (Search Engine Optimisation).

What is SEO (Search Engine Optimisation)? Why It's Important?
What is SEO (Search Engine Optimisation)? Why It's Important?

There are lots of things that come under SEO (Search Engine Optimisation). SEO is also the main factor to rank your website and blogs.

Definition of SEO?

As per Google: Search Engine Optimisation (SEO) is a process to improve the Quality and Quantity of the website and blog traffic from search engines. SEO (Search Engine Optimisation) is targeting unpaid traffic rather than direct or paid traffic.

What are the crucial elements of SEO?

Keyword: Keywords are the main factor for SEO (Search Engine Optimisation) for a long time. But it's doesn't mean that this is an old technique and not effective today. We should research keywords that target our targeted audience. But what Keyword exactly mean?

Keywords are words and phrases that prospects use to find online content, and that brands can then use to connect with prospects who looking for that product and services.

Example: Anybody searching for a house loan or personal loan or credit card. Google shows HDFC or another bank as search results.


Content is another vital and crucial part of SEO (Search Engine Optimisation). You can see content like a vehicle that you can use to reach and engage the audience.

Example: Suppose you owned a restaurant, then you can write blogs on delicious foods, variety of foods, best Indian foods, etc.

When a person who searching with phrases like 'Best restaurants near me' probably google search engine shows your webpage or article as a search result.

Off-page SEO:

Off-page SEO Involve external optimization practices that happened away from your website rather than on your website. One of the major factors considered by the search engine while authenticating your website is 'backlink'. Since Quality backlink to your site from external sites tell the search engine that your site is valuable and high quality, and this builds authority.

Apart from the above-mentioned points, there are lots of things that come in SEO (Search Engine Optimisation). This was the basic introduction of SEO (Search Engine Optimisation). Stay tuned with us to get updates and notifications of the latest articles subscribe to the newsletter.

You can also read: What is Digital Marketing? How to start Digital Marketing? Is Digital Marketing Beneficial?

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